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The Good Ride Take on Burton
Burton is huge. They have developed or acquired most of the technology that we use today. Burton is one of the only companies that can provide you with everything you need to snowboard from boards to beanies. Burton even owns arguably the best surfboard company Channel Islands because Jake likes to surf. They are like the Yankees of snowboarding because they can always outspend their competition to win.
The positives- Burton provides more products for each gear/clothing/accessory category than any other company. Burton has possibly the best customer service in the snowboarding industry. Burton continuously spends more money than almost any company to develop new tech or just make what they have better. Burton sponsors more pro’s and get’s more high level user feed back than any other company. They have some of the best boots, bindings and boards in the industry. They also have great clothing. The Negatives- Because Burton spends so much money on sponsorship and tech they have to pass this cost along to the products they sell. They relentlessly continue to jack up the prices every year. You are almost always going to get a good product from Burton’s higher end line but some mid to low level products don’t stack up to the competition in the same price range. Burton always tries to make proprietary tech like the channel tech and 3 hole binding tech so you can only ride Burton Gear which sucks! We wish they wouldn’t act like the Microsoft of snowboarding.
The bottom line is Burton is the 800lb patriarch of our industry that makes good stuff and backs it up with good customer service. The snowboarding world owes soo much to them but at the same time they can be very frustrating when it comes to price and proprietary technology.
Fully redone for 2010, the 10th edition of the infamous SE7EN™ just got cranked to eleven. Still twin through and through, the park dark lord now gets a softer flex and slightly wider waist width to let you pop, press, float, and butter with newfound finesse. Like a safety net when sliding steel, the spooned-out Scoop tips (Trevor’s brainchild) and upturned Rail Ready™ edges let you easy-style otherwise sketchy situations.
Rocker Shape
- The Park Scoop
This exaggerated spoon shape creates a more forgiving feel by turning the edges up at the tip and tail. We’ve taken the Scoop in two directions for 2010. The Park Scoop excels at jibbing, pressing, and buttering thanks to steeper, more aggressive scooping that extends slightly into the board’s running length. For a more versatile ride that adds looseness and float, the NEW Freestyle Scoop features mellower scooping that tapers off just before the contact points.
The Park Scoop
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Core
- Dualzone EGD
The wood grain is positioned along the toe and heel edges, perpendicular to the rest of the wood core, for superior edge hold and added strength.
- Park Fly Cores
Beefier between the bindings and lighter at the tip and tails, these cores are soft where you want it, burly where you need it, and super light all around.
- Positive Core Profile
Thicker between the bindings and thinner towards the nose and tail. Drives you through a turn while increasing edge grip, response, and carving precision.
Glass
- Triax Response Fiberglass
Versatile flex and response that’s capable of everything from straight-line big mountain descents to mellow laps through the park.
Base
- Lightspeed Vision base
Strength, speed, easy maintenance, and poppy graphics for a fast ride even without wax.
Edge Technology
- Rail Ready Edge Tune
This less-catchy tune lets you slide without hang-ups and still get plenty of grip for hitting kickers.
Flex
- Twin
The flex is perfectly symmetrical from tip to tail for a balanced ride that’s equally versatile when ridden regular or switch.
Twin
Other Features
- NEW Sizes, NEW Mid Wide Waist Width, Softer Flex
Burton Seven Specs 2010
|
 |
 |
 |
 |
|
BOARD SIZE
|
149cm
|
152cm
|
154cm
|
158cm
|
| RUNNING LENGTH |
1090mm |
1110mm |
1130mm |
1170mm |
| WAIST WIDTH |
248mm |
250mm |
252mm |
254mm |
| SIDECUT DEPTH |
20.15mm |
20.5mm |
20.9mm |
21.6mm |
| SIDECUT RADIUS |
7.38mm |
7.52mm |
7.65mm |
7.93mm |
| STANCE WIDTH |
505mm |
530mm |
560mm |
560mm |
| NOSE WIDTH |
288.3mm |
291mm |
293.8mm |
297.2mm |
| TAIL WIDTH |
288.3mm |
291mm |
293.8mm |
297.2mm |
| EFFECTIVE EDGE |
1135mm |
1155mm |
1175mm |
1215mm |
| STANCE LOCATION |
Centered |
Centered |
Centered |
Centered |
| WEIGHT RANGE |
90-140 lbs. / 41-63 kg. |
115-165 lbs. / 52-74 kg. |
120-170 lbs. / 54-77 kg. |
130-180 lbs. / 59-84 kg. |
| BINDING SIZES |
Medium |
Medium / Large |
Medium / Large |
Medium / Large |
|